A coven of witches was claiming victory in its battle to get the name of a £350 million shopping centre changed.
They were outraged when developer Hammerson called the Leicester project - a huge extension of the city's Shires malls - the Highcross Quarter.
It is also the title for sacred times in the wicca calendar and the group of Leicestershire witches had already set up a website with the same name.
Wicca is a alternative sect which is said to be a modern continuation of ancient witchcraft religions.
Highcross Quarters occur four times during the year, one on each of the solstices and equinoxes. They are seen as sacred festival days by many 'alternative' religions such as wicca.
Now, after a year-long wrangle, Hammerson has changed the name of the development to Highcross Leicester.
The company was not commenting today on whether its toil and trouble with the local "alternative faith group" had influenced the move.
But in a statement on their website, the witches said: "We received indications that Hammerson Plc had finally accepted our advice to use another name altogether.
"It is our expectation that as a 'big' company, Hammerson Plc will now be big in the way it concedes to us, a small local alternative faith group, and that we can draw a line under this whole matter.
"It has been for us a very inconveniencing, distracting and costly situation taking up time and money we could not afford."
Morrigan Wisecraft, of Loughborough, said Hammerson had contacted her within days of her registering website addresses incorporating the High Cross Quarter name.
She told the Leicester Mercury: "We were amazed that anyone would name a shopping centre after the high points on the pagan/wicca calendar historically so closely associated with witchcraft.
"If we, a small wicca coven composed in the main of elderly grey-haired ladies in our twilight years with all our infirmities and aches, pains and frailties have inadvertently been 'faster off the mark' to obtain these domain names than a world-class, pin-stripe-suited multi-national like Hammerson then that, quite simply, is 'tough'."
The coven wanted to set up an internet site to "break through the ignorance and misunderstanding, prejudice and stigma" attached to witchcraft.
But it was then forced, it claims, to turn down a number of unsolicited offers from Hammerson for its domain names Highcrossquarter.com and Highcrossquarter.co.uk.
When the group refused, the company began proceedings with the United Nation's World Intellectual Property Organisation, which adjudicates on internet domain names, to force the coven to hand over the online title, said Ms Wisecraft.
In a statement, Richard Brown, senior development executive at Hammerson, said:
"Initially, Highcross Quarter was used to describe the development to potential new retailers and to our city centre partners in recognition of the wider city regeneration.
"It has now evolved to Highcross Leicester, which we believe will give it a stronger identity for customers and raise the profile not only of the development but also the city."
http://www.dailymail.co.uk/pages/live/a ... ge_id=1770
Now here's something to get steamed up about.
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As the whole article is of interest, I have posted it all. Worth adding to your list of "case law".
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I'm shocked that they tried underhanded ways of making these old ladies hand over their domain names. Big business is dirty business!
"If you trust in yourself and believe in your dreams and follow your star...you'll still get beaten by people who spent their time working hard and learning things and weren't so lazy. Goodbye." - Miss Tick, Terry Pratchett's Wee Free Men
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